Los
Angeles' Anchors of Color:
Different Perspectives and Backgrounds,
Common Goal
Written
by JOSEPH WRIGHT
Cover Photography by ANCEL S. HALL, JAMES IRWIN - ASST.
Makeup by Arienne Battiste
Michaela Pereira Photos by MALCOLM ALI
In broadcast television,
the primary nighttime newscasts air at 6 p.m., 10 p.m. and
11 p.m. The primary morning newscasts usually air from 7
a.m. to 9 or 10 a.m. The news anchors of these programs
are, for better or worse, the face and symbol of these local
stations' news organizations. It has been rare occasions
that blacks have occupied these key positions. Factors for
the rarity vary (racism; lack of key business connections;
threatening cosmetics, e.g., skin color, hair, physical
size; management's fear of low ratings). Of the 17 news
anchors in Los Angeles, four are black: KCAL 9's Pat Harvey;
KABC 7's Marc Brown; FOX 11's Christine Devine; and KTLA
5's Morning News' Michaela Pereira.
Harvey and Brown are African American.
Devine and Pereira have varied backgrounds: Devine is Afro-Brazilian,
Pereira is African-Canadian with a Jamaican ethnicity. Personalitywise
and in on-camera persona they all are distinctive from one
another. Harvey is serious and not lacking for a point of
view with an African-American, solid brown, Mona Lisa face.
Brown is professional yet upbeat in his manner, much like
the CBS sportscaster James Brown (no relation). Devine is
stoic, unflappable with a low, full voice and an ethnically
vague look--an onscreen melting pot. Pereira, because of
her last name, which she took from a previous marriage (her
maiden name is Thomson), and her exotic looks punctuated
with a strong widow's peek in her birds' nest-like hairstyle,
is sometimes mistaken for a Brazilian woman by viewers.
Her on-camera personality is inquisitive and pleasant, an
accommodating newscaster with a ready smile.
Meanwhile, as the ethnic demographics
and population landscape of Los Angeles has changed so has
the face of local broadcast television news Monday through
Friday. More Latino talent is seen on television than ever
before. Key factors prompt this change such as more progressive
thinking by management executives, stations' efforts to
better reflect the Southland's overall population on screen,
target marketing, Latinos in key personnel hiring positions.
Of the prime morning and evening news anchors in Los Angeles,
five are Latino: KTLA 5's Morning News' Carlos Amezcua;
KCBS 2's Laura Diaz; KCAL 9's Sylvia Lopez; and KCOP's My13
anchor team of Rick Garcia and Lauren Sanchez.
Amezcua sports an assimilated, portly,
dapper persona whose sociopolitical views from behind wired
rim glasses are decidedly right of center. Diaz has a regal
cultural pride that is wrapped in a professional demeanor.
Lopez has a certain charm on camera, wearing a short bob
style with hair regularly placed behind her left ear. Garcia
and Sanchez deliver a distinctively more off-beat newscast
with Garcia exhibiting a tall, athletic look with Sanchez
as his buxom, free-spirited, raven-haired counterpart. They
all are aware that they are in a position that can have
an impact, if used properly.
In an industry
that often times has a tendency to critically link all non-white
broadcasters together based on ethnicity or race, the aforementioned
news anchors are not all alike. Each one has a very different
story as to how they got to the unique position that they
are in. Their backgrounds are varied, as are their views
of themselves. At the same time, they do share common perspectives
on their views on blacks, Latinos and other non-whites in
the broadcast industry and their influences in television
as they were developing in their formative years. Each one
came to the Los Angeles market, ultimately made aware they
are doing something unique.
Click
a name to read more:
Carlos Amezcua, Marc
Brown, Christine Devine,
Laura Diaz,
Rick Garcia, Pat
Harvey, Sylvia Lopez,
Michaela Pereira
Conclusion:
As the demographics of the Southland continue
to change, progressive minds in upper management at KTLA
5, KCBS 2, KCAL 9, and My13 saw a void and filled it with
Amezcua, Diaz, Lopez, Garcia and Sanchez. Without these
anchors on the air Monday through Friday, the increasing
Latino television news viewing audience in Los Angeles would
have grounds to charge local television with taxation without
representation.
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