First published in December 1999, SAVE THE DATE has established a unique niche within Southern California as the premier resource for information regarding events produced by and for the Greater Los Angeles urban populace. SAVE THE DATE is published quarterly and contains the Master Calendar, editorials, information on conferences, special events, festivals, political functions, business affairs, entertainment, city projects, social gatherings, non-profit endeavors, lifestyle management and much more. Additionally, SAVE THE DATE plays an important role in raising awareness on important social concerns by highlighting the activities of various community conscious companies and organizations and providing a podium for community leaders.

CIRCULATION: 25,000
With the sponsorship support of Wells Fargo Bank, SAVE THE DATE has expanded the circulation to 25,000 throughout Southern California and select cities statewide. By default, our calendar publication solicits the reader's desire to keep the publication handy for the duration of the quarter as subscribers continue to refer to the master calendar for upcoming events and information. This is an added benefit that enhances the exposure of our clients' advertisements.

In addition to the success of the magazine, hits to our online publication, SAVETHEDATECentral.com have risen steadily since its launching in January 2003, and continues to grow rapidly with the aid of the weekly e-newsletter, to more than 250,000 hits per month.

DISTRIBUTION: Greater Los Angeles, Inland Empire, and Orange Co.
SAVE THE DATE available on newsstands in Greater Los Angeles and is distributed to thousands via paid subscribers, controlled closed mailings, community/special events, professional offices, beauty/barber salons, and numerous partnering organizations.

DEMOGRAPHICS
The target audience for SAVE THE DATE is loosely defined as Professional Urban Consumers. In general, they are advertisers most coveted demographic: multi-ethnic, ages 25-55, with an average income of $74,000. More specifically, they are educated, working/middle class, politically & socially active, and the largest progressive segment of our population. The consistent readership for SAVE THE DATE can be defined as follows: Age: 28-55; Female: 56%; Male: 44%; African Americans: 87%; Latino Americans: 11%; Other (Race): 2%; Education: College+; Income: $74,000 (avg.); Occupation: Corporate Executives, Skilled Professionals, Elected Officials, Small Business Owners, Non-profit Directors and Event/Entertainment Industry Professionals.

In an effort to balance our ratio mix in readership, the content and cover features of SAVE THE DATE will continue to become more diverse. SAVE THE DATE has recognized, these segments of the population are increasingly overlapping, interconnected, and interdependent. As a result, SAVE THE DATE has positioned itself as a community driven resource that caters specifically to this enormous, ever-expanding, ever-evolving urban majority. No other publication targets this entire population like our brand of local, robust, specialized content.