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Carlos Amezcua, Marc
Brown, Christine Devine,
Laura Diaz,
Rick Garcia, Pat
Harvey, Sylvia Lopez,
Michaela Pereira
Michaela
Pereira
Michaela
Pereira joined the popular 7 a.m. "KTLA Morning News"
program on Channel 5 in February 2004. Facing the formidable
task of replacing the popular Giselle Fernandez, Pereira
quickly established an on-air chemistry with her co-anchor
Carlos Amezcua, weatherman Mark Kriski, and entertainment
reporter Sam Rubin. She has helped KTLA reap critical acclaim
as "Morning News" has won multiple Emmys during
her short time with the program. In the process, she developed
a fanbase with the Los Angeles market, in general, and the
local black community, in particular. The favorable mutual
response with Pereira and African Americans is interesting,
given that she is African Canadian with a Jamaican blend.
Equally interesting is the path that got her into television.
"I was in college (University of
Victoria), and I had an opportunity to audition for an ad
campaign about diversity," she explained, "It
was a campaign called 'Imagine a World Without Contrast.'
I jumped at the opportunity to be a part of this. From there,
it sort of led from one thing to another. A year and a half
later, I was asked to audition for an afternoon magazine-styled
show as a fill-in relief host. When the regular host decided
to leave permanently, I was the next person to step in."
Stepping in and hosting a television show
was not in Pereira's future plans while in college. She
saw herself going into something other than on-camera endeavors,
such as teaching school or serving as a United Nations translator.
Reflecting on her formative years, she can now see how she
got to this point in her career. Pereira recognizes there
were indicators.
"When I look back, I was the school
reporter for the town's newspaper, on the debate team, valedictorian,
I did the school announcements on the intercom in fifth
grade. So I obviously had an aptitude for talking, storytelling,
and communicating. At first I thought my landing in TV was
random. But as you look back, you can see a mouse trail
that led you to where you are," she observed.
Still, she had doubts that she could make
it as an on-camera television newscaster. Despite doing
print ad modeling in college, she felt that her appearance
just wasn't what the general viewing public wanted to see.
Growing up in Vancouver Island in Canada watching the local
Canadian stations and getting some U.S. feeds by way of
Seattle, Pereira saw no one in television she could really
connect to or pattern herself after.
"I don't look like a newscaster.
Let's be honest. I'm curvy, my hair is curly, in a lot of
markets my skin is a little too dark--you know what I mean?
I'm not a typical looking newscaster, so I didn't model
myself after anybody. The first person to give me really
great advice told me, 'be yourself.' She was Moyra Rodger.
She is a friend and a mentor. She gave me my first TV job."
The newscaster's apprehension is understandable.
Growing up in the western part of Canada, the Vancouver
black population was small. Pereira indicated that the black
presence has grown over the years in western Canada but
does not rank with the eastern portion of the country. "The
black community in Canada is largely in Toronto and Halifax.
I didn't see blacks on TV news when I was growing up. I
remember seeing women and that was something I could hang
onto," she said. "But I don't know when it was
that I first saw a person of color in Canada, growing up
in the '70s and '80s. Maybe the late '80s."
Although she did not see Blacks often
on television or in her childhood, she knew who and where
they were. "The east coast of Canada," she stressed.
"That's the community that you see in Toronto and Halifax.
Those are Blacks that are the descendants of slaves from
the Southern United States who came up to Canada during
the time of the Fugitive Slave Act in the 1800s. Also in
the east, there is a huge Black population from the Caribbean
Islands, where my biological father is from. You also have
blacks from African countries who have migrated over.
"Canada had Black government officials
in the late 1800s," she continued, "who came to
California and told the black people they could come to
British Columbia and be free, have their own land. And for
a while, there were settlers on some of the islands, on
Salt Spring Island. There were several black families there.
Some of them stayed, some of them left."
Pereira's adoptive parents, the Thomsons,
were both from British Columbia. She characterized them
as progressive, selfless people. They are white and embraced
Pereira and her four other sisters, who were also adopted.
While Pereira is black, her four adopted sisters are all
Native American. "My parents were young in the late
'60s coming into the 1970s," she said. "My father
was a social worker and my mother a primary school teacher.
They found themselves in these small communities with large
Native American populations. The people there found themselves
marginalized.
"My mom and dad are caring, God-fearing
people who saw a need. Someone approached them about adopting
a 4-year-old named Darlene. They adopted her and the floodgates
kind of opened! Then they got a knock on the door and somebody
says, 'We got an infant,' -- that was me -- 'would you like
to adopt this baby?'"
Ultimately, the couple would adopt three
more Native American girls (Sheila, Laurie and Mary Lou)
after unsuccessfully attempting to get some boys. "So
my parents ended up," the newscaster whoops with a
laugh, "with a house full of girls!" Pereira's
adoptive parents provided a solid, loving home and family
that she feels fortunate to have grown up in. The family
went on trips, looked out for one another, got odd looks,
and some hostility from outsiders. Through it all, she appreciates
her adoptive parents. "They opened their home to five
little girls who -- by other people's definition -- would
be considered trash, throwaway children," she said.
The knowledge and issue of her biological
parents is a more difficult situation for Pereira to deal
with. Her father was a Black Jamaican and her mother was
a white Canadian. They had a relationship that resulted
in Pereira and then the mother, who Pereira requested not
to name, put the infant up for adoption. Because of the
great relationship that she had with her adopted family,
Pereira felt to look for her birth parents would be "breaking
the mold, tempting the fates, uprooting history." She
denied to all who would ask as well to herself that she
wanted to find out about her biological parents.
"For 25 years I denied it,"
she said. "Then you get older, a little wiser. I realized
I was lying to myself."
In the beginning of her search she discovered
terrible news. Exactly a year and a week before her search,
her biological mother had died of colon cancer. At the time
of this knowledge, Pereira was 28.
"Turns out she had been sick for
six years with colon cancer," she lamented. "Seems
to me, when you are on your deathbed, that is the time you
come clean with all your past stories and secrets. And it
was painful for me because that was something that she was
unable to do.
"Unfortunately, that closed the door
for me because I am now unable to find out who my birth
father is. That is frustrating because it is from him that
I get my beautiful curls, hair, my shape, and face. That
is very hard for me. It's taken a lot out of me emotionally."
Despite the mysterious element of the
identity and knowledge of her biological parents and growing
up with White adoptive parents and Native American sisters,
Pereira strongly identifies with being Black. She offered
an interesting perspective on being Black in the United
States and being Black in Canada. "I feel more empowered
as a Black person in the United States," she said.
"Mainly because there are more of us around. There
is a shared experience. There are people doing things. There
are leaders, politicians, writers. Of course, athletes and
entertainers but there are people of consequence doing things.
People are going back into the community to make things
right."
In Canada, Pereira indicated that the
people considered the lowest and who endure the most hostility
are Native Americans. She saw and got into fights defending
her adopted Native American sisters. "They were called
'drunken squaws,' 'No good,' and 'trash,'" Pereira
recalled. "It hurt me. I sympathized with them. I saw
discrimination vicariously through them."
According to Pereira, African-Canadians
rank higher in Canada's social class system. "Because
of that," she said, "blacks in Canada have a different
mindset. They don't see and are not constantly reminded
that they can't do this or that or go here or there. Also,
they have a different history than African Americans. History
can shape your mindset, believe me. When you have the knowledge
that your ancestors were forcibly taken from their homeland
and enslaved and had to accept and endure inhumane treatment.
That seed stays planted and can affect a community, a culture.
"Contrast that with someone whose
ancestors escaped slavery to start a new, prosperous life
or someone who willingly came from the Caribbean or somewhere
in Africa. The person who came over unforced is more likely
to have a freer, perhaps more relaxed, mindset and outlook."
In the early 1990s, after Pereira was
out of college, Victoria celebrated its first Black History
Month in a grand get-together festival. It was a special,
energizing experience for Pereira. For one of the first
times in her life she didn't feel highly different or unusual
within a congregation of people. "I see all these black
people up there celebrating," she beamed. "And
I'm going, 'Where did you all come from?' 'I've never seen
you before!' That was such a great sense of connection!
Growing up as I did feeling that the people I am seeing
aren't really like me, not with the color I have, always
feeling different. Let me tell you, when I am around black
people--whether it's in this community or that day in Victoria--I
feel a part of something, I feel connected, and I feel at
home."
In her home in Canada, Pereira started
out playing a variety of roles on Canadian television. She
appeared in commercials, documentaries, and music videos.
She eventually landed a job co-hosting an afternoon magazine
show as well as doing weather reports for the evening news
and hosting a weekly entertainment show for CHEK-TV from
1994-98. TechTV saw her talent and hired her in May of 1998
to come down to the U.S., in San Francisco, to host "Internet
Tonight." It was a humorous daily half-hour show whose
focus were online news, community affairs and pop culture.
She won two Emmys for her work. During that time, she also
served as guest co-host with Roger Ebert on the nationally
syndicated, "Roger Ebert at the Movies." Pereira
says it was a "great thrill to see my brown thumb OKing
or dumping a movie on national TV." Pereira went on
to co-host "Tech Live," the station's live, daily
news and information program that emphasized computers and
the Internet.
Upon her arrival in Los Angeles after
being hired to co-anchor "KTLA Morning News" in
February 2004, Pereira was nervous as to how she would be
received by viewers. Her apprehensions and doubts were immediately
soothed by the Los Angeles community, in general, and the
Southland black community, in particular. "The love
has been tremendous," she says. "The black community
has embraced me as one of their own. I felt like, 'I'm from
Canada-they'll see me as an outsider.' I have been given
so many hugs at community affairs with, 'Ms. Pereira, we
are so glad to see you on the air,' 'We're so proud of you,'
'Thanks for representin',' 'Thank you for being part of
our community.' It's like coming home. That is what makes
L.A. feel like home."
There have been numerous blacks over the
years who have anchored weekend television newscasts and
weekday early morning (i.e., 5-7 a.m.) newscasts across
the nation and here in Los Angeles. However, the promotion
to prime anchor positions in local television news (i.e.,
mornings 7-10, evenings at 6, 10, and 11) in Los Angeles
for black newscasters has been rare and elusive. This is
why Harvey, Brown, Devine, and Pereira are so unusual. In
addition, with the hiring or promotion of these individuals,
viewers with knowledge of the Los Angeles history regarding
black newscasters will take notice. This is especially true
with black viewers.
With these four
anchors, black news watchers can look at KCAL 9, KABC 7,
FOX 11, and KTLA 5 and believe that these stations are truly
committed to being successful by hiring or promoting the
best personnel. And all people can appreciate the respective
upper managements of these news organizations for taking
that position. It shows that opportunity is real and something
not just spoken.
Click
a name to read more:
Carlos Amezcua, Marc
Brown, Christine Devine,
Laura Diaz,
Rick Garcia, Pat
Harvey, Sylvia Lopez,
Michaela Pereira
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